The cascade in one picture
The Beagle has one knowledge base with three levels: organization, Beagle, and room. Knowledge flows downhill — everything at the organization level reaches every Beagle, and everything a Beagle knows reaches every one of its rooms. Nothing flows sideways or up.
Organization
Fetch & Co. — shared by every Beagle
Beagle
Biscuit — mid-market sales
Room
Fetch & Co. × Waggle
The payoff: every room knows exactly as much as it should — no re-uploading the pricing deck into every deal, and no enterprise security packet leaking into your self-serve rooms.
Organization level: load once
Put facts here that are true in every conversation, for every customer:
- What the product is and does
- How pricing is structured
- Security and compliance posture
- The company story — who you are, why you exist
This is the layer you load on day one and touch rarely. If you’d say it the same way to any prospect, it belongs here.
Beagle level: tune per motion
Each Beagle covers a sales motion, and its knowledge should match. The Enterprise Beagle carries the security review packet, the SSO configuration guide, the procurement-friendly case studies. The SMB Beagle carries self-serve pricing and the ten-minute setup guide. Same company underneath — because the organization level is shared — different emphasis on top.
Room level: one deal's context
Room knowledge is for exactly one customer: their use case, their industry, the proposal you sent them, notes from your last exchange. It shapes answers in that room and touches nothing else. This is what makes a room feel prepared rather than generic — the Beagle isn’t reciting your website, it’s talking about their deal.
How answers resolve
When someone asks a question in a room, the Beagle draws on all three levels at once and the most specific context wins the framing. Ask about pricing in a room where you’ve attached a custom proposal, and the answer is grounded in that proposal — backed by the org-level pricing structure, never contradicted by it.
Keeping it current
You don’t maintain the knowledge base by auditing it — the Beagle flags its own gaps. When it struggles with a question in a room, it drafts the missing answer as a suggestion on the Beagle’s Suggestions page, with the evidence attached: what was asked, what was missing, how many times it’s come up. You approve, edit, or dismiss. Ten minutes a week keeps every room sharp.
Next: put the cascade to work in a real deal — Create and share a Beagle Room.